Want to be noticed on social media? Do you want to attract more customers/clients? We all do and we all want the shortcut, the secret recipe, the quick fix. Well there isn't one, short of doing something illegal. But there is a strategy. And it can be used...

I switched to the Mac in 2004. It's been 15 years and, for the most of it, I loved the Mac. I truly think that the Mac OS was a fantastic platform. In 2004 I was using Linux because Windows XP was terrible. The OS was full of viruses, nothing worked properly, the...

Reaching your customers/clients should be your top goal. My business coach always reminds me to have very clear in my mind: who are my peeps, where do I find them, what do I say to them. Social media is where we find our peeps. Who they are can be eaither sorted by...

All my professional headshot sessions include multiple wardrobe changes, to help you gain a variety of looks for your headshots. So, I generally suggest to all clients to bring at least three or four outfits to play with.  Here I'm going to list three tips on what to...

When Charleston power-couple Thomas and Judy Heath asked me to do a photoshoot to showcase them as playwrights, I asked them to bring some scripts to the studio, to show them "at work." I love props. A prop can visualize what a person does regardless of the backdrop....

You have organized a business event and you will be talking to a group of business people soon. This is a perfect opportunity to take advantage of social media. By posting on Facebook and LinkedIn images of the event, you can create a buzz and raise interest for the...

The need of makeup for headshots How important is to have professional hair styling and makeup for your headshots? A lot. In fact, it is such a crucial element that I now have it included in all my photoshoot, from the custom Personal Branding session to the simplest...

Connecting Humans That's what happened on October 24th at the 2nd "LinkedIn Local" gathering in Charleston, SC. We connected. LinkedIn Local is a new way for business professionals to join forces. It uses the power of social media to connect people in real life, with...

Many people in business don't like to be in the public eye. They are private persons who don't want to shine a light on them. They prefer to keep the business, the company, the service in the foreground. This sentiment is understandable and laudable but it's also...