Great news Charleston! DreamLight Images is growing and we’re looking for top talents to serve our Beauty and Business Photography Brands. Now seeking: Hair and Makeup artists. Contact us today, we expect to fill this position quickly. You can reach Paolo Ciccone at...

Using your phone for video conference (Zoom, Skype, Messenger, etc)? Here I show you how to look great with it, improve your viewer's experience and appear professional with very inexpensive tools. Stop showing yourself in a shaky, unflattering way with this simple...

WHY DO YOU NEED A PROFESSIONAL HEADSHOT? Couldn't you just use any photo? No. The purpose of your headshot is not to show your face, it's much more. Learn what's the purpose of your headshot in this short video tip.

WATCH OUT FOR HEADSHOTS THAT MAKE YOU LOOK DIMINISHED! Tip #3 is all about making you look confident and competent. But be careful, because there is a way to frame you that will make you look diminished. Watch the video to learn how to avoid this fatal headshot...

Far from making you look cool, the use of sunglasses is a fatal mistake in a professional headshot. Watch this short video to learn why.  

Avoid cliches, avoid distractions. If you want to grab the attention of people, make your headshot contemporary and sharp. The brick wall as a background is a trite cliche that says to the viewer: this headshot is from 15 years ago. Stylistically, that is. Today's...

I never take photos. I first select the lens that works best for you. Is it a Leica 50mm? Or a Nikon 85mm? Should I use a Canon 24-70mm for your family portrait or a Zeiss 35mm? Each lens has a different character and it creates a perspective of its own. Before...

Want to be noticed on social media? Do you want to attract more customers/clients? We all do and we all want the shortcut, the secret recipe, the quick fix. Well there isn't one, short of doing something illegal. But there is a strategy. And it can be used...

I switched to the Mac in 2004. It's been 15 years and, for the most of it, I loved the Mac. I truly think that the Mac OS was a fantastic platform. In 2004 I was using Linux because Windows XP was terrible. The OS was full of viruses, nothing worked properly, the...

Reaching your customers/clients should be your top goal. My business coach always reminds me to have very clear in my mind: who are my peeps, where do I find them, what do I say to them. Social media is where we find our peeps. Who they are can be eaither sorted by...