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HEADSHOT TIP OF THE WEEK: have multiple portraits

HEADSHOT TIP OF THE WEEK: have multiple portraits

Is there a single version of you? Are you monodimensional? Of course not! People want to know you and they want variety. That's why it's important to develop a personal brand. Most business people fail at the most crucial activity: marketing. That's why most...

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Headshot tip of the week: avoid the high angle

There is a language of camera positioning. If the camera looks down on you it diminishes you, it make you look small.  If the camera is low and looks up to you, it makes you look important. It’s that simple. Worse, forcing you to look up to the camera makes you look...

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Headshot tip of the week: be authentic

Headshot tip of the week: be authentic

Everybody will tell you that you need to look approachable, you need to be smiling in your headshot. You don't. If your smile is not authentic it will look false and it will be a turn off. People will not trust it. It's better to be seriously authentic than smiling...

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Personal Branding Tip Of The Week: Be Like Thomas

Personal Branding Tip Of The Week: Be Like Thomas

Recently, I had the honor to create the portraits for Thomas Heath, an excellent business coach and top personal branding expert in Charleston, SC. In my photoshoots, I coach my clients to bring multiple outfits and I use a few different backdrops, always solid...

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Most people don’t know the purpose of a headshot

Most people don’t know the purpose of a headshot

Most people have the wrong idea of what a headshot is for. The common misconception is that a headshot is the "face behind the name." That is completely wrong. If that was the case, then you could use your passport photo for your website. Unfortunately, too many...

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Stop losing business because of a poor personal brand

When it comes to online presence, many small business owners fail and fail badly. Your personal brand is the key to attract prospects. In this video I explain the reasons why so many small business fail in this area and I put the foundation on how to solve the...

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How to build a strong personal brand

How to build a strong personal brand

If you are a single entrepreneur then your face is your brand. You might have a company name and a logo, but you do business face-to-face with people, and how you present yourself is crucial. I know this because that's exactly my situation. My company is DreamLight...

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