Avoid cliches, avoid distractions. If you want to grab the attention of people, make your headshot contemporary and sharp. The brick wall as a background is a trite cliche that says to the viewer: this headshot is from 15 years ago. Stylistically, that is. Today's...

I never take photos. I first select the lens that works best for you. Is it a Leica 50mm? Or a Nikon 85mm? Should I use a Canon 24-70mm for your family portrait or a Zeiss 35mm? Each lens has a different character and it creates a perspective of its own. Before...

Want to be noticed on social media? Do you want to attract more customers/clients? We all do and we all want the shortcut, the secret recipe, the quick fix. Well there isn't one, short of doing something illegal. But there is a strategy. And it can be used...

I switched to the Mac in 2004. It's been 15 years and, for the most of it, I loved the Mac. I truly think that the Mac OS was a fantastic platform. In 2004 I was using Linux because Windows XP was terrible. The OS was full of viruses, nothing worked properly, the...

Reaching your customers/clients should be your top goal. My business coach always reminds me to have very clear in my mind: who are my peeps, where do I find them, what do I say to them. Social media is where we find our peeps. Who they are can be eaither sorted by...

All my professional headshot sessions include multiple wardrobe changes, to help you gain a variety of looks for your headshots. So, I generally suggest to all clients to bring at least three or four outfits to play with.  Here I'm going to list three tips on what to...

When Charleston power-couple Thomas and Judy Heath asked me to do a photoshoot to showcase them as playwrights, I asked them to bring some scripts to the studio, to show them "at work." I love props. A prop can visualize what a person does regardless of the backdrop....

You have organized a business event and you will be talking to a group of business people soon. This is a perfect opportunity to take advantage of social media. By posting on Facebook and LinkedIn images of the event, you can create a buzz and raise interest for the...

The need of makeup for headshots How important is to have professional hair styling and makeup for your headshots? A lot. In fact, it is such a crucial element that I now have it included in all my photoshoot, from the custom Personal Branding session to the simplest...