The need of makeup for headshots How important is to have professional hair styling and makeup for your headshots? A lot. In fact, it is such a crucial element that I now have it included in all my photoshoot, from the custom Personal Branding session to the simplest...

Connecting Humans That's what happened on October 24th at the 2nd "LinkedIn Local" gathering in Charleston, SC. We connected. LinkedIn Local is a new way for business professionals to join forces. It uses the power of social media to connect people in real life, with...

Many people in business don't like to be in the public eye. They are private persons who don't want to shine a light on them. They prefer to keep the business, the company, the service in the foreground. This sentiment is understandable and laudable but it's also...

As surprising as it might seem, the headline of this article is dead-on accurate. Cindy Grosso, the founder of the Charleston School Of Protocol, is a an expert in professionalism. She appeared on CNN, Oprah, CBS, and many other networks. She regularly talks at...

An established brand is a safe harbor for buyers. It’s a known entity that has built trust over the years. That’s why it’s so important to build a brand around yourself. Not just your name and your face, but your name and your face as a brand. What do people think...

Is there a single version of you? Are you monodimensional? Of course not! People want to know you and they want variety. That's why it's important to develop a personal brand. Most business people fail at the most crucial activity: marketing. That's why most...

Everybody will tell you that you need to look approachable, you need to be smiling in your headshot. You don't. If your smile is not authentic it will look false and it will be a turn off. People will not trust it. It's better to be seriously authentic than smiling...