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Want to be noticed on social media? Do you want to attract more customers/clients? We all do and we all want the shortcut, the secret recipe, the quick fix. Well there isn't one, short of doing something illegal. But there is a strategy. And it can be used...

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The Macintosh is dead

The Macintosh is dead

I switched to the Mac in 2004. It's been 15 years and, for the most of it, I loved the Mac. I truly think that the Mac OS was a fantastic platform. In 2004 I was using Linux because Windows XP was terrible. The OS was full of viruses, nothing worked properly, the...

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How to build a strong personal brand

How to build a strong personal brand

Reaching your customers/clients should be your top goal. My business coach always reminds me to have very clear in my mind: who are my peeps, where do I find them, what do I say to them. Social media is where we find our peeps. Who they are can be eaither sorted by...

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What to wear for your headshot

What to wear for your headshot

All my professional headshot sessions include multiple wardrobe changes, to help you gain a variety of looks for your headshots. So, I generally suggest to all clients to bring at least three or four outfits to play with.  Here I'm going to list three tips on what to...

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Personal Branding Photography

Personal Branding Photography

When Charleston power-couple Thomas and Judy Heath asked me to do a photoshoot to showcase them as playwrights, I asked them to bring some scripts to the studio, to show them "at work." I love props. A prop can visualize what a person does regardless of the backdrop....

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Make Your Next Event More Shareable

Make Your Next Event More Shareable

You have organized a business event and you will be talking to a group of business people soon. This is a perfect opportunity to take advantage of social media. By posting on Facebook and LinkedIn images of the event, you can create a buzz and raise interest for the...

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You are photogenic!

You are photogenic!

“I’m not photogenic” must be the most frequent thing that I hear from my clients. Let me tell you one thing: it’s not true. Anybody can be “photogenic” (whatever that means) if properly coached. The role of a portrait photographer is to guide you. Anybody can buy a...

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Makeup for headshots

Makeup for headshots

The need of makeup for headshots How important is to have professional hair styling and makeup for your headshots? A lot. In fact, it is such a crucial element that I now have it included in all my photoshoot, from the custom Personal Branding session to the simplest...

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2nd LinkedIn Local – Charleston SC

2nd LinkedIn Local – Charleston SC

Connecting Humans That's what happened on October 24th at the 2nd "LinkedIn Local" gathering in Charleston, SC. We connected. LinkedIn Local is a new way for business professionals to join forces. It uses the power of social media to connect people in real life, with...

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It’s not about being immodest

It’s not about being immodest

Many people in business don't like to be in the public eye. They are private persons who don't want to shine a light on them. They prefer to keep the business, the company, the service in the foreground. This sentiment is understandable and laudable but it's also...

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