Many people in business don’t like to be in the public eye. They are private persons who don’t want to shine a light on them. They prefer to keep the business, the company, the service in the foreground.

Nakoma - Headshot by DreamLight Images, Charleston SC

This sentiment is understandable and laudable but it’s also potentially very damaging.

it’s a well-known fact that people trust more companies for which they feel a human connection. That connection is created by presenting the people in charge in a human way. No logos, no mission statements, no hyperbole.

Just show your face.



Nakoma. Headshot by DreamLight Images, Charleston, SC


Don’t hide behind desks, computers, other people, or something like that. Look at the invisible customer/client, and make a connection. Better yet, make multiple connections. Show multiple sides of your personality.

Show yourself in different looks.

If you think that social media is a great way of reaching a vast public, it is. How are you going to talk to those people? Whatever you are going to write, it will be much better presented if you have multiple looks. It will add variety.

Nobody will think that you are “tooting your own horn” or that you are “immodest” or anything like that.

People will be grateful that they can see a real human being making an effort to show up and connect.

Nakoma. Headshot by DreamLight Images, Charleston, SC

That’s why we have portraits in business. It’s not to show “the face behind the name, ” but to make connections.

Do you want to discuss how to create a stronger personal brand for your company? Call me at (843) 701-1138 and I’ll glad give you my complimentary branding consultation.

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