Curt Mercadante. Headshot by DreamLight Images, Charleston SCAn established brand is a safe harbor for buyers. It’s a known entity that has built trust over the years.

That’s why it’s so important to build a brand around yourself. Not just your name and your face, but your name and your face as a brand.

What do people think when they think of you? I consistently introduce myself as “a personal branding photographer.” I don’t call myself a “headshot photographer.” There is a big difference.

As a personal branding photographer, I advise my clients on the looks that they should have in the photoshoot and design the shoot for them.

If the client has a very specific theme in mind, I help to create images that represent that theme.

For example, Curt Mercadante runs his coaching around the theme of “find your hidden superpower” and he often wears superhero t-shirts in business situations. I created the Batman-inspired image in this page for his advertising.

Building a brand around your look is how you stand out.

How many real estate agents are there in Charleston? Thousands. How many financial advisers? How many insurance agents? And they all sell the same products. If you are one of them, how do you stand out?

Personal Branding is how