Is there a single version of you? Are you monodimensional?
Of course not! People want to know you and they want variety.
That’s why it’s important to develop a personal brand. Most business people fail at the most crucial activity: marketing.
That’s why most businesses fail in the first 5 years. The well dries up without proper marketing.
Marketing is about a message, about image, about keeping your public interested. Do you blog? Then there should be a portrait of you in your articles. Do you promote via email and social media? Same deal.
Messages with your portraits have a much stronger impact than impersonal ones. That’s why, when you get your business portraits done you need to think beyond the headshot and plan ahead for more.